Job Description

Develop, implement, and manage paid media strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. Analyze campaign performance, providing regular reports and insights to optimize spend and improve ROI. Conduct keyword research, ad copywriting, and A/B testing to enhance campaign effectiveness. Collaborate with cross-functional teams, including content, design, and analytics, to align media strategies with overall marketing goals. Stay up-to-date with industry trends, platform updates, and best practices in paid media. Manage budgets and allocate resources effectively to maximize campaign performance. Lead and mentor a team of paid media specialists, providing guidance and support for professional development.