Job Description

Team Leadership: Manage, mentor, and guide the Amazon PPC team to deliver exceptional campaign results. Strategy Development: Design and implement innovative Amazon PPC strategies to maximize ROI, improve sales velocity, and achieve target ACoS (Advertising Cost of Sale) and TACoS (Total Advertising Cost of Sale). Campaign Management: Oversee the creation, optimization, and monitoring of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Performance Analysis: Analyze campaign performance metrics and generate actionable insights to optimize ad spend and improve outcomes. Keyword Research & Optimization: Conduct in-depth keyword research and implement advanced targeting strategies to capture high-intent traffic. Budget Management: Manage and allocate advertising budgets effectively across campaigns to ensure efficient utilization. A/B Testing: Experiment with ad creatives, bidding strategies, and placements to identify high-performing combinations. Competitor Analysis: Monitor competitor activity and marketplace trends to identify opportunities and threats. Reporting & Insights: Provide detailed performance reports to stakeholders, highlighting successes, challenges, and actionable insights.