Job Description

A Marketing Strategist – IT is responsible for developing and executing data-driven marketing strategies to promote IT products, services, and solutions. They analyze market trends, target audiences, and competitors to create impactful campaigns that drive brand awareness, lead generation, and revenue growth. This role requires a strong understanding of technology markets, digital marketing tools, and content strategies tailored for B2B and B2C technology audiences.

Key Responsibilities

1. Market Research & Strategy Development

• Conduct market research to identify target audiences, industry trends, and competitors.
• Develop go-to-market (GTM) strategies for IT products and services.
• Define and refine brand positioning and messaging to align with market demands.

2. Digital Marketing & Lead Generation

• Plan and execute SEO/SEM strategies to improve online visibility.
• Oversee content marketing efforts, including blogs, whitepapers, case studies, and videos.
• Implement email marketing campaigns to nurture leads and convert prospects.
• Develop social media marketing strategies across LinkedIn, Twitter, and other platforms.

3. Campaign Management & Performance Analytics

• Design and launch multi-channel marketing campaigns for IT products/services.
• Track key metrics (CTR, conversion rates, ROI) and optimize campaigns based on data insights.
• Utilize tools like Google Analytics, HubSpot, Marketo, and CRM platforms to monitor performance.

4. Product Marketing & Sales Enablement

• Collaborate with product teams to craft compelling product messaging and value propositions.
• Develop sales collateral, presentations, and case studies to support the sales team.
• Assist in launching new products, including planning and executing launch campaigns.

5. Customer Engagement & Brand Building

• Build and nurture relationships with clients through personalized marketing approaches.
• Develop thought leadership content, including industry reports and webinars.
• Manage brand reputation and ensure consistent messaging across all touchpoints.

Key Skills Required

Marketing & Digital Skills:

✅ Market Research & Competitive Analysis – Identifying industry trends and opportunities.
✅ SEO & SEM – Improving online presence through search engine optimization.
✅ Content Marketing – Creating engaging and informative content for tech audiences.
✅ Social Media Marketing – Managing IT-focused social media campaigns.
✅ Data Analytics – Using data-driven insights for campaign optimization.
✅ Marketing Automation Tools – HubSpot, Marketo, Pardot, Salesforce CRM.

Soft Skills:

✔️ Strategic Thinking – Developing long-term marketing plans.
✔️ Analytical Mindset – Making data-backed marketing decisions.
✔️ Communication & Storytelling – Crafting compelling messages for IT solutions.
✔️ Collaboration – Working with cross-functional teams (sales, product, development).

Qualifications & Experience

🎓 Education: Bachelor's or Master’s degree in Marketing, Business, or related fields.