1 month ago

Digital Marketing Intern
Client of salarite

Location:

Mumbai

Contact Hr:

Social media management
Search engine optimization (seo)
Content creation & copywriting
Email & newsletter marketing

Vacancies

2

Job Type

Full Time

Salary

Not Disclosed

Job Description

A Digital Marketing Intern is responsible for assisting the marketing team in executing digital marketing strategies, creating content, managing social media, optimizing SEO, and analyzing marketing performance. This role provides hands-on experience in social media marketing, email campaigns, content creation, and paid advertising while working closely with senior marketing professionals.


Key Responsibilities

1. Social Media Management

  • Assist in managing and growing social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok).
  • Schedule and publish engaging content (posts, stories, reels, videos, infographics).
  • Monitor trends and interact with followers to increase engagement.

2. Content Creation & Copywriting

  • Write blogs, social media captions, email content, and website copy.
  • Design marketing materials using Canva, Photoshop, or other design tools.
  • Assist in creating video content, GIFs, and reels for digital campaigns.

3. Search Engine Optimization (SEO)

  • Conduct keyword research and optimize website content for SEO.
  • Assist in on-page and off-page SEO strategies to improve organic rankings.
  • Analyze website traffic using Google Analytics and Google Search Console.

4. Email & Newsletter Marketing

  • Assist in creating and managing email campaigns using Mailchimp, HubSpot, or similar tools.
  • Optimize email subject lines and content for higher open rates.
  • Track email marketing performance and subscriber engagement.

5. Paid Advertising (PPC & Social Media Ads)

  • Help manage Google Ads, Facebook Ads, LinkedIn Ads, and Instagram Ads.
  • Monitor and optimize ad performance for better ROI.
  • Conduct A/B testing on ad creatives and landing pages.

6. Data Analytics & Reporting

  • Track key performance indicators (KPIs) like website traffic, engagement rates, and conversion rates.
  • Use Google Analytics, Facebook Insights, and other tools to generate reports.
  • Provide recommendations to improve digital marketing strategies.

7. Market Research & Competitor Analysis

  • Analyze industry trends, competitors, and target audience behavior.
  • Identify new digital marketing opportunities to improve brand visibility.
  • Stay updated with latest digital marketing trends and technologies.

Key Skills Required

Technical Skills:

Social Media Marketing: Facebook, Instagram, LinkedIn, Twitter, TikTok.
SEO & SEM: Google Search Console, Google Analytics, Moz, Ahrefs.
Content Creation: Copywriting, Blogging, Video Editing (Canva, Adobe Premiere).
Email Marketing: Mailchimp, HubSpot, ConvertKit.
PPC Advertising: Google Ads, Facebook Ads, LinkedIn Ads.
Basic Graphic Design: Canva, Photoshop, Figma.
Marketing Analytics: Google Analytics, Facebook Insights, SEMrush.

Soft Skills:

✔️ Creativity: Ability to create engaging and compelling content.
✔️ Analytical Thinking: Understanding data insights and optimization strategies.
✔️ Time Management: Ability to handle multiple campaigns simultaneously.
✔️ Adaptability: Stay updated with new marketing trends and platforms.
✔️ Communication: Strong verbal and written communication skills.

Skills

Social media management
Search engine optimization (seo)
Content creation & copywriting
Email & newsletter marketing