Job Description

A Digital Marketing Intern is responsible for assisting the marketing team in executing digital marketing strategies, creating content, managing social media, optimizing SEO, and analyzing marketing performance. This role provides hands-on experience in social media marketing, email campaigns, content creation, and paid advertising while working closely with senior marketing professionals.

Key Responsibilities

1. Social Media Management

• Assist in managing and growing social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok).
• Schedule and publish engaging content (posts, stories, reels, videos, infographics).
• Monitor trends and interact with followers to increase engagement.

2. Content Creation & Copywriting

• Write blogs, social media captions, email content, and website copy.
• Design marketing materials using Canva, Photoshop, or other design tools.
• Assist in creating video content, GIFs, and reels for digital campaigns.

3. Search Engine Optimization (SEO)

• Conduct keyword research and optimize website content for SEO.
• Assist in on-page and off-page SEO strategies to improve organic rankings.
• Analyze website traffic using Google Analytics and Google Search Console.

4. Email & Newsletter Marketing

• Assist in creating and managing email campaigns using Mailchimp, HubSpot, or similar tools.
• Optimize email subject lines and content for higher open rates.
• Track email marketing performance and subscriber engagement.

5. Paid Advertising (PPC & Social Media Ads)

• Help manage Google Ads, Facebook Ads, LinkedIn Ads, and Instagram Ads.
• Monitor and optimize ad performance for better ROI.
• Conduct A/B testing on ad creatives and landing pages.

6. Data Analytics & Reporting

• Track key performance indicators (KPIs) like website traffic, engagement rates, and conversion rates.
• Use Google Analytics, Facebook Insights, and other tools to generate reports.
• Provide recommendations to improve digital marketing strategies.

7. Market Research & Competitor Analysis

• Analyze industry trends, competitors, and target audience behavior.
• Identify new digital marketing opportunities to improve brand visibility.
• Stay updated with latest digital marketing trends and technologies.

Key Skills Required

Technical Skills:

✅ Social Media Marketing: Facebook, Instagram, LinkedIn, Twitter, TikTok.
✅ SEO & SEM: Google Search Console, Google Analytics, Moz, Ahrefs.
✅ Content Creation: Copywriting, Blogging, Video Editing (Canva, Adobe Premiere).
✅ Email Marketing: Mailchimp, HubSpot, ConvertKit.
✅ PPC Advertising: Google Ads, Facebook Ads, LinkedIn Ads.
✅ Basic Graphic Design: Canva, Photoshop, Figma.
✅ Marketing Analytics: Google Analytics, Facebook Insights, SEMrush.

Soft Skills:

✔️ Creativity: Ability to create engaging and compelling content.
✔️ Analytical Thinking: Understanding data insights and optimization strategies.
✔️ Time Management: Ability to handle multiple campaigns simultaneously.
✔️ Adaptability: Stay updated with new marketing trends and platforms.
✔️ Communication: Strong verbal and written communication skills.