Job Description

We are seeking a dynamic and strategic Senior Academic Marketing Manager to lead and execute marketing initiatives aimed at promoting academic programs and driving student enrollment. In this role, you will design and oversee multi-channel marketing campaigns, collaborate with academic teams, and ensure the institution’s offerings reach the right audience. Your leadership will play a key role in strengthening the institution’s brand and achieving enrollment targets.

Key Responsibilities:

• Marketing Strategy & Campaign Management:

  • Develop and implement comprehensive marketing strategies to promote academic programs, events, and student services.
  • Lead multi-channel campaigns (digital, print, social media, email, SEO, PPC) to attract and engage prospective students.
  • Monitor campaign performance and optimize strategies based on data insights and market trends.

• Content Creation & Brand Positioning:

  • Collaborate with academic departments to translate complex program offerings into compelling, student-friendly messaging.
  • Oversee the development of promotional materials, including brochures, landing pages, social media content, and video campaigns.
  • Ensure consistent branding and voice across all communication channels.

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