Job Description

We are seeking a dynamic Digital Marketing Analyst to plan and execute impactful marketing strategies that drive brand growth and customer engagement. The role involves creating engaging content, managing digital campaigns, optimizing SEO/SEM, and analyzing results to improve performance. The ideal candidate will be proactive, creative, and skilled in leveraging digital platforms to achieve business objectives.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business goals and target audiences.

• Manage and grow social media presence through engaging content and campaigns.

• Conduct market research to analyze customer behavior, industry trends, competitors, and peers.

• Create digital content using tools like Canva, PowerPoint, WordPress, etc.

• Execute and monitor email marketing campaigns to generate leads and promote services.

• Optimize website and landing pages for SEO and higher search rankings.

• Run paid ad campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.

• Track, analyze, and report campaign performance to drive improvements.

• Collaborate with sales, product, and other teams to ensure alignment of marketing efforts.

• Participate in regular team meetings and brainstorming sessions.