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Strategize, execute, and optimize paid ad campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
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Conduct audience research, segmentation, and retargeting to maximize ROI.
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Manage complete campaign lifecycle including setup, tracking, A/B testing, conversion tracking, and bid optimization.
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Develop and implement lead generation strategies with high-performing funnels and landing pages.
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Collaborate with design and development teams for creative assets and lead generation tools.
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Perform technical SEO audits, implement on-page and off-page strategies, and optimize content for higher rankings.
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Conduct keyword research, competitor analysis, and link-building strategies to drive organic traffic.
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Monitor and analyze performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
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Prepare detailed performance reports and recommend improvements to campaigns.
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Manage multiple clients and industries, ensuring campaigns meet sales and ROI goals.
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Coordinate with cross-functional teams and maintain effective communication for campaign alignment.
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Contribute to innovation and testing of new strategies for continuous performance improvement.