Job Description

We are looking for an experienced and detail-oriented Paid Marketing Specialist to lead paid advertising initiatives across Facebook and Google Ads. The role involves strategizing, executing, and optimizing campaigns to drive measurable growth, engagement, and ROI. The ideal candidate should have a strong analytical background, creative problem-solving ability, and proven expertise in managing large-scale paid media campaigns.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns on Facebook and Google Ads aligned with business objectives and budgets.

• Conduct comprehensive keyword research, audience segmentation, and competitor analysis to refine targeting strategies.

• Monitor and optimize campaigns regularly to enhance performance, making data-driven adjustments to bids, targeting, and creatives.

• Utilize Excel and paid marketing tools for campaign management, reporting, and advanced data analysis.

• Collaborate with design and content teams to develop engaging ad creatives and conversion-focused landing pages.

• Stay updated with industry trends, platform updates, and best practices to improve paid media performance.

• Manage campaign budgets effectively to maximize ROI.

• Prepare performance reports, analyze insights, and present actionable recommendations.