Job Description

tWe are seeking a skilled and results-driven Digital Marketing Analyst to drive global growth for a next-generation SaaS product. The role involves planning and executing data-driven marketing campaigns, optimizing digital funnels, and leveraging multiple platforms to enhance brand presence and lead generation. The ideal candidate should bring strong SaaS marketing experience, analytical ability, and creative problem-solving to achieve measurable business impact.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns to promote the SaaS product globally.

• Plan and execute SEO/SEM, social media, email, and display advertising campaigns.

• Manage paid campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.) to boost lead generation and brand awareness.

• Optimize landing pages, product pages, and conversion funnels for higher ROI.

• Create and execute content marketing strategies, including blogs, case studies, videos, and product explainers.

• Track, analyze, and report key performance metrics (CAC, CPL, MQL, ROAS, etc.) with actionable insights.

• Conduct competitor and market research to identify opportunities and trends.

• Collaborate closely with sales and product teams to align campaigns with business objectives.

• Stay updated with SaaS marketing trends, tools, and industry best practices.

ital Marketing Analyst