11 hours ago

Performance marketing specialist
Client of salarite

Location:

Jaipur

Industry:

Marketing
Performance marketing
Managing google ads
Facebook ads
Roas optimization
Campaign funnel strategies
Skills
Performance marketing
Managing google ads
Facebook ads
Roas optimization
Campaign funnel strategies

Vacancies

3

Job Type

Full Time

Experience

5 - 8 Years

Salary

Not Disclosed

Job Description

We are looking for a skilled and analytical Performance Marketing Specialist to plan, execute, and optimize digital ad campaigns for fashion and lifestyle brands. The role involves managing paid campaigns on Google Ads and Meta Ads, developing targeting strategies, analyzing performance metrics, and driving measurable results for D2C brands. The ideal candidate will be detail-oriented, data-driven, and experienced in scaling ad performance across multiple client accounts.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns on Google Ads and Meta Ads for fashion/D2C brands.

  • Manage campaign setup, targeting, bidding, ad optimization, and performance monitoring.

  • Collaborate with design and content teams to create, test, and refine ad creatives to improve CTR and ROAS.

  • Develop and implement remarketing, lookalike, and custom audience strategies for brand growth.

  • Monitor campaign KPIs including CTR, CPC, CPM, Conversion Rate, and ROAS.

  • Conduct A/B testing and apply insights to optimize conversion funnels and ad effectiveness.

  • Stay updated with fashion/e-commerce industry benchmarks and best practices in advertising.

  • Work closely with client managers to align campaign strategies with business objectives.

  • Deliver consistent, scalable, and result-oriented outcomes across multiple accounts.

  • Prepare detailed performance reports with insights and recommendations for improvement.