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Plan, execute, and optimize paid campaigns on Google Ads and Meta Ads for fashion/D2C brands.
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Manage campaign setup, targeting, bidding, ad optimization, and performance monitoring.
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Collaborate with design and content teams to create, test, and refine ad creatives to improve CTR and ROAS.
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Develop and implement remarketing, lookalike, and custom audience strategies for brand growth.
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Monitor campaign KPIs including CTR, CPC, CPM, Conversion Rate, and ROAS.
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Conduct A/B testing and apply insights to optimize conversion funnels and ad effectiveness.
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Stay updated with fashion/e-commerce industry benchmarks and best practices in advertising.
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Work closely with client managers to align campaign strategies with business objectives.
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Deliver consistent, scalable, and result-oriented outcomes across multiple accounts.
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Prepare detailed performance reports with insights and recommendations for improvement.