Job Description

We are seeking a results-driven Performance Marketing Executive to plan, execute, and optimize multi-channel paid campaigns that drive measurable business growth. The role involves end-to-end campaign management across digital platforms, analytics-driven optimization, and cross-functional collaboration to maximize ROI. The ideal candidate should have strong analytical skills, expertise in digital advertising platforms, and the ability to innovate in a fast-evolving marketing landscape.

Key Responsibilities

• Develop and manage performance marketing strategies across Google Ads, Meta Ads, LinkedIn Ads, affiliate marketing, and programmatic advertising.

• Plan, set up, and execute campaigns including audience targeting, ad copy development, and budget allocation.

• Monitor and analyze campaign performance using tools like Google Analytics, focusing on KPIs such as CPA, ROAS, CTR, and conversion rates.

• Conduct A/B tests, multivariate tests, and funnel optimizations to enhance outcomes.

• Optimize ad spend to lower Customer Acquisition Cost (CAC) while scaling traffic and conversions.

• Build dashboards and reports to share insights, results, and recommendations with stakeholders.

• Use multi-touch attribution to understand customer journeys and refine audience targeting.

• Collaborate with creative teams to design impactful ad creatives and landing pages.

• Coordinate with product and sales teams to align campaigns with broader business goals.

• Manage relationships with external vendors, agencies, and tracking platforms.

• Stay updated on industry trends, platforms, and emerging technologies such as AI-driven ads and AR/VR formats.

• Propose and implement