Job Description

The role of a Content Writer involves developing and executing effective content strategies and planning by researching industry trends and audience interests to create content calendars, aligning topics with SEO strategies and keyword research, and proposing ideas for blogs, landing pages, and category content. Responsibilities also include content writing, such as producing high-quality blogs, website category descriptions, product landing pages, PR articles, news content, and marketing copies, while ensuring all material is SEO-optimized, structured, aligned with the brand’s tone, and free of errors through proper editing and proofreading. In addition, the role requires SEO and market alignment, working closely with the SEO team to integrate keywords and structures that drive organic visibility and lead generation, along with analyzing competitor content to identify gaps and opportunities. The candidate is also expected to contribute to graphics and visual planning by suggesting ideas for graphics, infographics, and illustrations, and collaborating with designers to ensure visuals enhance the content. Finally, the position involves cross-functional collaboration, working with marketing, SEO, and design teams to execute cohesive campaigns, as well as supporting email campaigns, social media posts, and PR initiatives with engaging content.