1 day ago

Email marketing specialist
Client of salarite

Location:

JAIPUR

Industry:

Textile manufacturing
Data Management
Email Marketing
Usa e-commerce
Audience segmentation & targeting
Email automation
Skills
Data Management
Email Marketing
Usa e-commerce
Audience segmentation & targeting
Email automation

Vacancies

5

Job Type

Full Time

Experience

4 - 10 Years

Salary

300,000 - 600,000 INR

Job Description

�� Role Overview

  • The Email Marketing Specialist will be responsible for planning, executing, and optimizing email
  • marketing campaigns targeting the USA e-commerce audience. The ideal candidate should have
  • deep experience in Klaviyo automation, segmentation, campaign optimization, and NetSuite
  • integration, along with a strong understanding of customer lifecycle marketing.

�� Key Responsibilities

  • Develop and execute email marketing strategies focused on the USA e-commerce
  • market
  • Create, manage, and optimize campaigns in Klaviyo (flows, automations,
  • segmentation, A/B testing)
  • Manage lifecycle campaigns including welcome series, abandoned cart, post-
  • purchase, win-back, and retention flows
  • Integrate and manage customer data between NetSuite ERP and Klaviyo
  • Perform customer segmentation based on behavior, purchase history, and
  • engagement metrics
  • Monitor campaign performance (open rates, CTR, conversion rate, revenue
  • attribution)
  • Conduct A/B testing on subject lines, content, timing, and design
  • Ensure compliance with US email marketing laws (CAN-SPAM, GDPR where
  • applicable)
  • Collaborate with design and content teams to create high-converting email creatives
  • Generate weekly/monthly performance reports with actionable insights


�� Required Skills & Qualifications

  • 4+ years of experience in Email Marketing within the USA e-commerce domain
  • Hands-on experience with Klaviyo (mandatory)
  • Working knowledge of NetSuite ERP integration and data management
  • Strong understanding of customer lifecycle marketing and retention strategies
  • Experience in audience segmentation and personalization strategies
  • Knowledge of email deliverability best practices
  • Strong analytical skills and ability to interpret performance data
  • Experience with Shopify / WooCommerce / other e-commerce platforms is a plus

�� Preferred Candidate Profile

  • Experience managing email revenue of US-based e-commerce brands
  • Familiarity with SMS marketing integration
  • Basic HTML knowledge for email editing
  • Performance-driven mindset with strong ROI focus

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