Job Description

�� Role Overview

The Content & Creative Specialist will be responsible for developing compelling content and creative assets across e-commerce marketplaces, websites, email marketing, social media, and paid campaigns.

The ideal candidate must have hands-on experience working with US and international customers, with a strong understanding of global brand positioning, tone of voice, and conversion-driven creative strategy.

�� Key Responsibilities

✍️ Content Strategy & Creation

· Develop engaging product descriptions optimized for international marketplaces (Amazon US, Walmart, Shopify, etc.)

· Create website content aligned with global customer preferences

· Write high-converting email campaigns, ad copies, landing page content, and promotional campaigns

· Ensure brand consistency across all digital touchpoints

· Conduct competitor research and international content benchmarking

�� Creative Development

· Conceptualize and guide creatives for product images, banners, A+ content, and ads

· Work with designers and video editors to produce performance-driven creatives

· Create scripts and concepts for product videos and reels

· Optimize creatives based on performance metrics and customer engagement

�� International Market Focus

· Adapt content tone and messaging for US and other international markets

· Understand cultural nuances and buying behavior of global audiences

· Ensure compliance with marketplace content guidelines and international advertising standards

�� Performance & Optimization

· Collaborate with performance marketing teams to improve CTR, conversion rate, and ROAS

· Conduct A/B testing for headlines, creatives, and messaging

· Analyze campaign results and provide creative insights for scaling

�� Required Skills & Qualifications

· 4+ years of experience in content and creative strategy within the e-commerce domain

· Experience working with US and international markets (mandatory)

· Strong copywriting skills with a focus on conversion optimization

· Experience creating content for Amazon, Shopify, Walmart, and other marketplaces

· Understanding of digital marketing funnels and customer lifecycle

· Basic understanding of SEO and marketplace keyword optimization

· Proficiency in tools like Canva, Adobe Suite (preferred), or similar creative platforms

· Strong research and storytelling ability

�� Preferred Candidate Profile

· Experience managing creatives for US-based e-commerce brands

· Knowledge of Amazon A+ content and listing optimization

· Experience with paid ads creative strategy (Meta, Google, TikTok)

· Strong aesthetic sense and performance-driven mindset

· Ability to independently manage content calendar and creative pipeline