Job Description

Job Decription

We are looking for an experienced and dynamic Marketing Manager to lead and execute marketing strategies for our real estate projects. The candidate will be responsible for project promotion, brand management, lead generation, digital marketing, campaign planning, agency coordination, and customer engagement to strengthen brand presence and support business growth.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement marketing strategies for real estate projects.
• Plan project launches, campaigns, and promotional activities.
• Conduct market research and competitor analysis.
• Identify new marketing opportunities and channels.
• Develop marketing and product strategies based on market insights.

2. Brand Management & Advertising

• Manage brand positioning, communication, and overall brand visibility.
• Plan and execute hoardings, outdoor media, print, radio, and other advertising campaigns.
• Ensure consistency across all branding and marketing materials.
• Coordinate with creative and advertising agencies for project branding.
• Oversee brochures, hoardings, sales collaterals, and promotional materials.
• Ensure the product and services align with the brand’s value proposition.

3. Product & Customer Experience

• Coordinate with architects and engineering teams to ensure facilities meet required standards.
• Coordinate with the maintenance team to support customer satisfaction.
• Develop and execute customer engagement programs at different stages of the project.
• Monitor customer feedback and identify opportunities to improve the overall project experience.

4. Digital Marketing

• Manage social media platforms and website content.
• Monitor SEO, SEM, online campaigns, and online reputation.
• Track and analyze digital marketing performance using analytics tools.
• Optimize campaigns to improve lead generation and marketing ROI.

5. Agency & Vendor Management

• Coordinate with advertising, digital marketing, creative, printing, and media agencies.
• Manage marketing budgets and campaign expenditures.
• Negotiate with media partners and vendors.
• Ensure timely delivery of marketing campaigns and promotional materials.

6. Events & Activations

• Plan and execute project launch events and customer engagement activities.
• Organize property exhibitions, promotional events, and customer meets.
• Manage on-site branding, events, and experience centers.

7. Reporting & Performance Monitoring

• Prepare monthly marketing performance reports.
• Track campaign performance, lead generation, brand visibility, and ROI.
• Monitor project marketing activities and ensure timely execution.
• Present marketing updates and recommendations to management.

Key Skills

• Strategic Marketing Planning
• Brand Management
• Digital Marketing
• Lead Generation & Campaign Management
• Market Research & Competitor Analysis
• Agency & Vendor Management
• Budget Management
• Event & Activation Management
• Strong Communication & Presentation Skills
• Analytical & Decision-Making Skills

Qualification

• MBA in Marketing / Business Administration preferred.
• Bachelor’s degree in Marketing, Business Administration, or a related field.